Yale welcomes a brand-new day with a refreshed brand identity

Being a household name in many countries worldwide, and with the world constantly shifting and changing to suit the digital lifestyle of many, Yale has released a rebrand just in time for the company’s 180th anniversary. Staying relevant in a time of rapid industry change, Yale has benefitted from its 180 years of heritage in developing security solutions to not only offer a refreshed brand identity, but globally unified technology and products that will offer a consistent user experience and trusted solutions to consumers.

180 years of trusted innovation

In 1840, Linus Yale Senior opens a lock shop and starts to manufacture the first pin-tumbler locks. Would Linus Yale recognize the locks of today? The app notifications? The fingerprint recognition? Maybe not. But what he would certainly spot is the innovation.

The new branding will define Yale’s shared global identity and allow the company to offer an excellent, customized customer experience that will respond intelligently to everyone’s needs. Just like the sun, Yale is always there when needed, supporting and making people feel safe at any time of day.

Trust, security, and safety makes life easier by reassuring people that they can get on with their lives. With brand values like understanding and putting consumers’ needs first, continuous innovation and aiming to create a seamless experience with an ecosystem of integrated products, platforms and services, Yale has been setting standards since 1840 and has worked hard to earn trust of consumers throughout the centuries.

A wide range of smart products in the Yale ecosystem, such as Smart Locks and Smart Storage, connect to the user-friendly Yale Access app, the all new Yale mobile app that enables customers to remotely access and manage Yale smart products from their smartphone. The app allows users to lock and unlock, share access with trusted family or friends, view access history, receive notifications on the lock’s activity, and check the lock’s battery life from wherever they are in the world. The app works alongside the Yale Connect Wi-Fi bridge to give users the ability to get their lock’s status and operate it remotely.